I have a theory regarding the reason that newspapers and the media in general are doing so poorly. In addition to all the people who can’t and don’t read newspapers, there’s another group who won’t.
Why?
Because newspapers do such a lousy job of reporting. Having watched the way the media jumped into bed with Bush and Cheney over the war in Iraq, people don’t trust the media to report the news. When you think about it, you can’t really blame people.
Newspapers and TV are steadily losing readers and viewers causing their advertising revenue to decline. A novel idea to stem the tide would be to start doing a better job of reporting.
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